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seo [2014/09/17 12:53]
Christoph M. Becker added "Further reading" section
seo [2015/01/25 17:45]
Christoph M. Becker fixed and updated info regarding the <title>
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 A general rule of thumb: a search engine tries to "​read"​ a page as closely as possible as a human being. So try to optimize your pages for humans, and not for search engines! E.g. a human being as well as a search engine will regard headings (<h1> etc.) more important as the following paragraphs as a heading is typically displayed with a larger font. A particular bad practice is to include (nearly) invisible information on a page, that is solely meant to manipulate search engine results. The search engine might well detect this manipulation attempt, and might penalize your site. A general rule of thumb: a search engine tries to "​read"​ a page as closely as possible as a human being. So try to optimize your pages for humans, and not for search engines! E.g. a human being as well as a search engine will regard headings (<h1> etc.) more important as the following paragraphs as a heading is typically displayed with a larger font. A particular bad practice is to include (nearly) invisible information on a page, that is solely meant to manipulate search engine results. The search engine might well detect this manipulation attempt, and might penalize your site.
  
-Besides the actual page content, there is some additional information that is important for search engines. This information can be set for the complete website (note that you have to do it for each language separately) under "​Settings->​Website"​. Particularly important is the "​Site->​Title",​ which is used for the <​title>​ element and is displayed in the browsers headline. The <​title>​ is typically displayed as heading in the search engine results. The "​Meta->​Keywords"​ are probably being ignored by search engines, but you might nonetheless enter reasonable keywords there. The "​Meta->​Description"​ could be used by a search engineto display additional information.+Besides the actual page content, there is some additional information that is important for search engines. This information can be set for the complete website (note that you have to do it for each language separately) under "​Settings->​Website"​. Particularly important is the "​Site->​Title",​ which is used for the <​title>​ element and is displayed in the browsers headline. The <​title>​ is typically displayed as heading in the search engine results. The "​Meta->​Keywords"​ are probably being ignored by search engines, but you might nonetheless enter reasonable keywords there. The "​Meta->​Description"​ could be used by a search engine to display additional information ​in the search results. Usually the text is trimmed to at most 150-160 characters.
  
 It's possible (and often reasonable) to overwrite these settings for single pages. This can be done with the standard plugin [[users_manual:​plugins:​pagedata_plugins#​the_plugin_meta_tags|Meta Tags]]. It's possible (and often reasonable) to overwrite these settings for single pages. This can be done with the standard plugin [[users_manual:​plugins:​pagedata_plugins#​the_plugin_meta_tags|Meta Tags]].
  
-A note on the <​title>:​ this is actually constructed from the setting of "Site->​Title" (or "​Meta->​Title"​ for the current page) plus the heading of the page, for example "My Website – Welcome"​.+A note on the <​title>:​ this is actually constructed from the setting of Site->​Title plus the heading of the page, for example "My Website – Welcome"​. Since CMSimple_XH 1.6 you can customize the general format by changing the configuration option Title->​Format. Before CMSimple_XH 1.6.5 Meta->​Title could be used to overwrite the Site->​Title (not the page heading!) for individual pages; since CMSimple_XH 1.6.5 Meta->​Title directly sets the full title.
  
 ==== Duplicate Content ==== ==== Duplicate Content ====
 
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